AASAN IMPACT

SOCIAL IMPACT & BRAND
PURPOSE STRATEGY

AASAN IMPACT

SOCIAL IMPACT & BRAND
PURPOSE STRATEGY

Having established an authentic purpose, our goal at Aasan Impact is to grow the movement for a healthier people and planet with business as a conduit to doing good.  

We work with our clients to build a Brand Movement bringing together employees as ambassadors from within, customers with shared values, and partners committed to creating impact at scale. Together, we step into our power. 

Aasan formulates brand purpose strategies with a custodial mindset. We are weary of claims against greenwashing and advocate for transparency. We work with your marketing and communications teams to communicate your organization’s “why,” showcasing your corporate DNA and galvanizing support for your mission.

“Our products are the best they've ever been, inspired by design for sustainability, an unexpected wellspring of innovation. Our people are galvanized around this shared higher purpose. You cannot beat it for attracting the best people and bringing them together. And the goodwill of the marketplace is astonishing. No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill.”

~ The late Ray Anderson, founder and CEO of Interface

Having established an authentic purpose, our goal at Aasan Impact is to grow the movement for a healthier people and planet with business as a conduit to doing good.  

We work with our clients to build a Brand Movement bringing together employees as ambassadors from within, customers with shared values, and partners committed to creating impact at scale. Together, we step into our power. 

Aasan formulates brand purpose strategies with a custodial mindset. We are weary of claims against greenwashing and advocate for transparency. We work with your marketing and communications teams to communicate your organization’s “why,” showcasing your corporate DNA and galvanizing support for your mission.

“Our products are the best they've ever been, inspired by design for sustainability, an unexpected wellspring of innovation. Our people are galvanized around this shared higher purpose. You cannot beat it for attracting the best people and bringing them together. And the goodwill of the marketplace is astonishing. No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill.”

~ The late Ray Anderson, founder and CEO of Interface

“Customers will not buy products anymore. They will buy brands, which represent the values they espouse and the world they want to see”

~ Ajay Banga CEO Mastercard

USEFUL ARTICLES

Let’s work together.

We start every project with a simple conversation, getting to know your values and your business needs. Then we create a customized work plan to bring your sustainability commitment and vision to reality.

Get in Touch

Let’s work together.

We start every project with a simple conversation, getting to know your values and your business needs. Then we create a customized work plan to bring your sustainability commitment and vision to reality.

Get in Touch

Connect
Why Climate Action? What’s the urgency?

It is safe to say that climate change is a reality. The last 18 to 20 years have been the hottest on record. 2020 was the hottest year on record despite Covid-19 lockdowns.

Without additional commitments to decarbonization, the planet is on track for 3.2 degrees of warming. This is also linked to an increased likelihood of pandemics, extreme weather events, droughts, flooding and widespread destabilization of global food, economic and security systems. Emissions need to be reduced by 50% to get to 1.5 degrees by 2030 to get this under control. Left unchecked, global warming will undo gains made to the UN SDGs including poverty alleviation, hunger, good health and well-being. It will undo economic recovery.

Now is the time to take action.